If you are a business owner, then you will be more than aware of how the world of business has moved completely online. Marketing and the way that we advertise our businesses has had a total shift in the last few years and so the way that you get your brand out there is much different to how it used to be.
If you are someone that spends a lot of time online, then it is likely that you have heard of brand ambassadors. Now, for as long as there have been businesses, there have been brand ambassadors. Brand ambassadors basically endorse your product and promote it to their fans, which could lead to a potential increase in the amount of people that you have purchasing your product. A good example of brand ambassadors that you may be aware of is sports personalities that represent brands that sell sports related products, they may only wear this brand’s clothing or use their products.
If you are someone that wants to get your brand out there, then you may be seeking tips on how to find brand ambassadors. Here is how to find the best brand ambassadors for your brand.
Check out people that engage with your social media
If you have a social media page for your brand, then we recommend that you look through who has been engaging with your posts. A lot of influencers purposely try to engage with a page’s content in order to grab their attention and you may not have even noticed a potential ambassador engaging with your content.
The person with the highest following usually pops up at the top of your comments and they may even have a verified tick, which means that they already have their own celebrity status. If your page gets very little attention and so you feel like you are unable to use this method, worry not. You can actually buy instagram likes and followers, which will bring much more traffic to your page and lure in any potential influencers.
Something that you may not know is that celebrities are always very eager to be brand ambassadors and so ask their agents to promote this to potential companies. This may mean that someone is already interested in being a brand ambassador for your brand, but you simply haven’t asked yet.
Contacting agencies is a great way to find brand ambassadors and you can even ask for specific people that you may want to work with. If a particular person does not want to work with your brand then their agent can recommend someone that would like to. This means that you can get connections, even if you aren’t looking for them.
Don’t necessarily go for celebrities
Though it may seem like the obvious choice to pick celebrities to be your brand ambassadors, the main goal for picking a brand ambassador is by choosing someone that has a large following. You don’t necessarily have to be a celebrity to have a large social media following and so if you are looking for brand new ambassadors for your brand, it may be worth your time to find someone that has a large social media following but are not exactly well known celebrities.
The best way to do this is by looking at social media accounts and following pages that relate back to your product. Say you sell makeup products, then why not try and find someone that does live makeup applications or similar things to an audience, as they would be more than happy to represent your brand and wouldn’t charge you nearly as much as other celebrities would.
Make sure you have something to offer
If you are looking for a brand ambassador, they’re going to ask you what is in it for them. You have to make sure that you have something that you can offer them for the promotion of your brand. We recommend that you work on creating something like an affiliate code, as this will mean that they will be able to benefit from their position as an ambassador and also give back to some of their own followers.
Being able to give back to their followers with a discount of some sort means that you will see an increase in customers just because of them.
You could also give them the right to do some sort of competition with some provided products by you as this will mean that people are sharing and promoting your products, which is essentially free advertising for the cost of what it would cost to manufacture the products that you are giving away, which would be much cheaper than the costs of advertising on such a big scale , so be sure to think this through.