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Marketing is an extremely important part of any business and generally, those businesses with the best marketing techniques tend to be the most successful and those businesses who don’t put much time and resources into marketing tend to not do as well. Whilst it has remained as important as it always has been, the marketing game has massively changed in the last 20 years. The main reason that marketing has changed in the last 2 decades is that at…

Apple has grown over the years from a relatively humble home computers firm to a titanic hardware and software giant. As one of the largest companies in the world, they hold a considerable market share in the mobile, home computer, and music industries and have their eye constantly on conquering the tech sector.   Every company has its own vision and their own idea of how they will achieve it, but there is something which every company on the planet needs – marketing. It…

Everyone loves a bargain. Even rich people must love a bargain! Isn’t it so satisfying when you buy something knowing you got it for 1/2 the price it originally was?! It is important that businesses are offering deals to current and potential customers so that they can experience this satisfying feeling of saving some money while still treating themselves. Here are a few reasons why offers are great for businesses-   New and returning customers …

People are constantly arguing over what is the world’s oldest profession. Some say it is Doctors. Others point to the less savory professions. But we are sticking to the most obvious answer. Sales. Our early ancestors had to convince their tribe that their newest discovery was beneficial. Change is always scary, and it is the job of marketing to make it seem appealing. Modern Marketing Of course, our world is a bit more advanced now.…