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Marketing is an extremely important part of any business and generally, those businesses with the best marketing techniques tend to be the most successful and those businesses who don’t put much time and resources into marketing tend to not do as well. Whilst it has remained as important as it always has been, the marketing game has massively changed in the last 20 years. The main reason that marketing has changed in the last 2 decades is that at…

Apple has grown over the years from a relatively humble home computers firm to a titanic hardware and software giant. As one of the largest companies in the world, they hold a considerable market share in the mobile, home computer, and music industries and have their eye constantly on conquering the tech sector.   Every company has its own vision and their own idea of how they will achieve it, but there is something which every company on the planet needs – marketing. It…