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Social Media

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Apple has grown over the years from a relatively humble home computers firm to a titanic hardware and software giant. As one of the largest companies in the world, they hold a considerable market share in the mobile, home computer, and music industries and have their eye constantly on conquering the tech sector.   Every company has its own vision and their own idea of how they will achieve it, but there is something which every company on the planet needs – marketing. It…

Based on my observations of dozens of large companies who have ventured out onto Twitter in one way or another, here are my seven rules for establishing a corporate presence on Twitter. These seven rules will help a company start off on the right foot and gain credibility and consumer loyalty on Twitter. On social networks in general, and on Twitter in particular, it’s sometimes difficult to tell who is an authorized company representative and…

The marketing game is one that has changed the most over the last decade, it has had to evolve and adapt to keep up with the changes in consumer actions and take advantage of the newest technology. Viral marketing is advertising online and when users share your post the thing your advertising spreads like a virus and if there is enough of a reaction to it, then it has gone viral. This is a fantastic…

These days, absolutely everything is done through the internet. Most importantly, the way in which businesses operate and promote themselves has gone completely online. Gone are the days of newspaper ads and local posters, people now choose to promote their business and brand in a way that can be accessed from absolutely anywhere in the world. Though online advertising is a genius way of promoting your business, it can also be extremely difficult. You can’t…

The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet” on Twitter or “Share” on Facebook isn’t conversation — it’s publication. Imagine you’re chatting with a real friend in a real cafe. The following might be true of your conversation: It is just between the two of you, and not meant for others. If you’re not cautious,…

Twitterland is chirping with this morning’s news that Twitter has announced its intention to start charging commercial users of the service. If anything good comes to Web 2.0 out of the economic downturn it’s the realization that the “free” (don’t get me started on free) business model is not sustainable and actually hurts users. The report appeared in a piece by Fiona Ramsay in Twitter to Begin Charging Brands for Commercial Use* in Marketing Magazine…

Social Media is a jungle of millions of people who are ready to connect to you. But as a business organization, you must be aware of the audience you are connecting to have a well-maintained relationship. In this article, we have jotted down seven questions that you must ask your audience before building a relationship with them. So read and find out. 1. How to decide an appropriate persona of the customer and myself for…

Social media is a boon to people who want to expand, promote and market their business. But how is social media helpful for a real estate agent? Well, it can help the agents in finding a wider audience at the right time and in the right place! According to the National Association of REALTORS social media is used by 77% of real estate agents. The array of social media platforms and the real estate marketing schemes might…

Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. It allowed digital contact genuinely in real-time, empowering users to monitor updates and to track events jointly. With Twitter developing, best practices have arisen for using the site. Here are few tricks to help the company thrive on Twitter and join the big league. How to Build an Account on Twitter Twitter will provide…

Messenger is an indispensable Facebook feature for over 1.3 billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. In the last three months, including its test, 61% of U.S. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report. There is no doubt that brands still use Facebook Messenger to link regularly and share 20…