Category

Marketing

Category

Marketing is an extremely important part of any business and generally, those businesses with the best marketing techniques tend to be the most successful and those businesses who don’t put much time and resources into marketing tend to not do as well. Whilst it has remained as important as it always has been, the marketing game has massively changed in the last 20 years. The main reason that marketing has changed in the last 2 decades is that at…

Apple has grown over the years from a relatively humble home computers firm to a titanic hardware and software giant. As one of the largest companies in the world, they hold a considerable market share in the mobile, home computer, and music industries and have their eye constantly on conquering the tech sector.   Every company has its own vision and their own idea of how they will achieve it, but there is something which every company on the planet needs – marketing. It…

Everyone loves a bargain. Even rich people must love a bargain! Isn’t it so satisfying when you buy something knowing you got it for 1/2 the price it originally was?! It is important that businesses are offering deals to current and potential customers so that they can experience this satisfying feeling of saving some money while still treating themselves. Here are a few reasons why offers are great for businesses-   New and returning customers …

The marketing game is one that has changed the most over the last decade, it has had to evolve and adapt to keep up with the changes in consumer actions and take advantage of the newest technology. Viral marketing is advertising online and when users share your post the thing your advertising spreads like a virus and if there is enough of a reaction to it, then it has gone viral. This is a fantastic…

These days, absolutely everything is done through the internet. Most importantly, the way in which businesses operate and promote themselves has gone completely online. Gone are the days of newspaper ads and local posters, people now choose to promote their business and brand in a way that can be accessed from absolutely anywhere in the world. Though online advertising is a genius way of promoting your business, it can also be extremely difficult. You can’t…

The business world is highly congested. Every year, millions of hopeful people try to make it in the world of business and so it can be difficult to stand apart from the crowd. The best way in which you can really stand out is by successfully marketing whatever product or service that you have to offer.   Marketing is all about building a brand and reputation around your product and so it can get understandably…

There are more social media sites than ever before and every single year social media continues to grow in popularity. There are currently almost 4 billion people worldwide who have active social media accounts. To be successful with marketing and advertising you have to be adaptable and move with the consumers. Years ago most people would choose to advertise on the break in between TV shows and prior to this the best form of advertising was billboards, now most people…

People are constantly arguing over what is the world’s oldest profession. Some say it is Doctors. Others point to the less savory professions. But we are sticking to the most obvious answer. Sales. Our early ancestors had to convince their tribe that their newest discovery was beneficial. Change is always scary, and it is the job of marketing to make it seem appealing. Modern Marketing Of course, our world is a bit more advanced now.…