Comments on: Zappos CEO uses Twitter to defend company http://www.socializedpr.com/zappos-ceo-uses-twitter-to-defend-company/ Sat, 11 Oct 2008 22:33:54 +0000 http://wordpress.org/?v=2.6.2 By: Week 10: social media marketing + relationship marketing « Mktg2032’s Weblog http://www.socializedpr.com/zappos-ceo-uses-twitter-to-defend-company/#comment-401 Week 10: social media marketing + relationship marketing « Mktg2032’s Weblog Thu, 15 May 2008 11:06:20 +0000 http://www.socializedpr.com/zappos-ceo-uses-twitter-to-defend-company/#comment-401 [...] socialized » Zappos CEO uses Twitter to defend company Defensive social media marketing - twitter to defend the corporate brand This list was created using Delicious Links Builder [...] [...] socialized » Zappos CEO uses Twitter to defend company Defensive social media marketing - twitter to defend the corporate brand This list was created using Delicious Links Builder [...]

]]> By: links for 2008-05-14 « media mindshare: news media, technology & public relations http://www.socializedpr.com/zappos-ceo-uses-twitter-to-defend-company/#comment-392 links for 2008-05-14 « media mindshare: news media, technology & public relations Wed, 14 May 2008 00:58:55 +0000 http://www.socializedpr.com/zappos-ceo-uses-twitter-to-defend-company/#comment-392 [...] Zappos CEO uses Twitter to defend company > Socialized PR Joel Postman points to a lesson in crisis management in the era of Web 2.0. [...] [...] Zappos CEO uses Twitter to defend company > Socialized PR Joel Postman points to a lesson in crisis management in the era of Web 2.0. [...]

]]> By: whatupwilly http://www.socializedpr.com/zappos-ceo-uses-twitter-to-defend-company/#comment-385 whatupwilly Tue, 13 May 2008 05:50:32 +0000 http://www.socializedpr.com/zappos-ceo-uses-twitter-to-defend-company/#comment-385 It will be interesting to see if @jetblue responds with any message on this (http://news.yahoo.com/s/nm/20080512/us_nm/usa_airline_toilet_dc). I'm sure Jetblue is served a lot more lawsuits than zappos, and it would flood the twitter stream to respond to all of them. However, this article was a top viewed story in Yahoo this evening so it will be interesting to see how they respond on twitter (especially since the article says "JetBlue was not immediately available for comment). The potential difference in responses between @zappos and @jetblue should be interesting. They are both active on twitter, but I think it will be quite telling on how @zappos can openly respond being Tony the CEO (hell..it's his company, he can pretty much tweet whatever he wants) vs @jetblue who is a faceless person representing JetBlue. -@whatupwilly It will be interesting to see if @jetblue responds with any message on this (http://news.yahoo.com/s/nm/20080512/us_nm/usa_airline_toilet_dc).

I’m sure Jetblue is served a lot more lawsuits than zappos, and it would flood the twitter stream to respond to all of them. However, this article was a top viewed story in Yahoo this evening so it will be interesting to see how they respond on twitter (especially since the article says “JetBlue was not immediately available for comment).

The potential difference in responses between @zappos and @jetblue should be interesting. They are both active on twitter, but I think it will be quite telling on how @zappos can openly respond being Tony the CEO (hell..it’s his company, he can pretty much tweet whatever he wants) vs @jetblue who is a faceless person representing JetBlue.

-@whatupwilly

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