I have since found a couple other savvy marketers on Twitter, but the vast majority of them do not understand the medium. Like I said, I don’t claim to either, but I can tell when they are going about it poorly.

It seems that there are as many strategies for marketing in the social medium as their are companies, and coming up with a recipe that works is probably impossible. When a company can humanize their services in a genuine way, without resorting to gimmicks or unethical behavior, they will make the connections they are looking for. Manipulating people isn’t a good long term solution.

Thanks for the recommendation! One thing I would suggest is letting people know you did this. If you did, I missed it. I would have sent people to this post, just because I have a fragile ego and the external validation is welcome. I think a post like this is a great idea, and would like to try doing this as well, but I am always a bit leery. I’m not sure everyone would appreciate the kind of followers I’d be throwing their way.

christopher….