Along with Patrick Schwerdtfeger, author of Webify Your Business, I’ll be participating in a free webinar on Practical Social Networking this Wednesday, October 21, 5:00 p.m. to 6:00 p.m. PST. During the second half-hour of the webcast, we’ll talk about my book, SocialCorp, the importance of balancing social media risk and reward, and some of the trends that will affect corporate social media practitioners. Time permitting, we might touch on the subject of the Exploding Brand, how social media has changed the notion of a brand, and what corporations can do about it.

During the first half hour, Patrick will discuss “Internet Marketing Secrets for the Self-Employed. He’ll give a comprehensive and detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. Patrick’s practical guidelines include:

• Define Your Business Model
• Build an Effective Website
• Participate in the Conversation
• Calibrate Your Online Identity
• Drive Traffic to Your Website
• Have a weekly execution plan”

More information is available on the Social Networking 101 web site, or you can register at no charge.

Tags: Webify Your Business, Patrick Schwerdtfeger, Practical Social Networking, SocialCorp, Joel Postman