Using Facebook Fan Pages Effectively
September 24th, 2009 |
My latest Talent Zoo Column looks at Facebook Fan Pages and how to make the most of them. Here’s an excerpt:
Several people have told me recently they don’t think their Facebook pages have as many fans as their brand seems to call for. They asked me what they were doing “wrong” and how to improve their pages. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, and said, “I don’t get it.”
I think one of the issues here is the inflation of language so pervasive in social networking. There’s a big difference between a real fan (short for fanatic) of your company, and someone who decides to “Become a Fan,” which takes the single click of a mouse and may never again involve engagement between the “fan” and the company.
Still, big business is creating fan pages and a study released in January 2009, commissioned by Princeton, N.J.-based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. In fact, when I made informal inquiries into what companies had the best Facebook pages, large retail brands were most often cited. Victoria’s Secret’s Pink and Whole Foods were both mentioned.
You can read the rest of the article here.
Tags: | Sphere This |
Interesting post. I guess many businesses still find it hard to visualize something they perceive to be a place where teenagers hang out online as a marketing/ PR tool.
Comment by Adam — September 29, 2009 @ 3:42 pm
I still have mixed feelings about facebook. I never used for business purposes because it feels like another myspace where everything has become spam central. Social networks in general all seem to have gone to a big spam fest.
Comment by blastoff — October 13, 2009 @ 7:13 am