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UK Prime Minister’s Office: social media savvy

October 2nd, 2008
Filed under: Social Media — joel @ 9:14 am

The UK Prime Minister’s office does a really nice job with social media and sets an example others can learn from. I discovered what they are doing first through their Twitter account, @DowningStreet. Everything here is done right.

The Twitter home page features a clean design, and clearly identifies the account as “the official twitter channel for the Prime Minister’s Office.” The web site link goes to the prime minister’s web site, at a .gov.uk domain.

The Twitter stream includes official news, comings and goings at Number 10, and personal notes.

The design of Number10.gov.uk is extremely up to date and easy to navigate, and makes good use of social media without throwing in too many features, feeds and services, sticking to the basics of Flickr, YouTube and Twitter.

All in all, they’ve done a nice job demonstrating that even the “highest office in the land” can participate in social media.

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