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Twitter: the Information Automat

October 22nd, 2008
Filed under: Social Media — joel @ 9:04 pm

I was chatting with a good friend today and searching for yet another metaphor for Twitter, and I settled on the Information Automat. The Automat was a fixture in New York City from the early 20th century through the 1960s. Basically, the Automat was a cafeteria in the form of a gigantic vending machine with hundreds of fresh food items like soup, sandwiches, stew, pies, etc. behind little coin-operated stainless steel doors. You would put your coins in and take a piece of pie. A few minutes later, someone would come put another piece of pie or something else in the window.

The diner’s view (the user’s view) was deceptive in its simplicity. Just food visible through a large bank of windows. If you pressed your face against the glass, though, or looked beyond the shelf when you opened a door after purchasing an item, you would see that behind the array of little windows, dozens of people were running around preparing food like crazy to keep the Automat stocked. (I know, because when I was a kid my parents took us to NYC and I watched, fascinated, through the glass.)

And so it is with Twitter. Each 140-character item is a freshly served information tidbit, some tastier and more difficult to prepare than others, some more or less nutritious. Open any item’s little glass door, and catch a view of all the hustle and bustle “behind the scenes,” the news sites, bookmarking sites, blogs, communities, podcasts, photo and video sites and all of the other amazing information being created fresh 365 days a year and served up through Twitter.

So New York City’s original Automat may be long gone, but today, we are fortunate to have an amazing Information Automat. And no coins are required.

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7 Comments »

  1. Twitter is a sauna: http://twitter.com/ikepigott/status/971550486

    Comment by Ike — October 22, 2008 @ 9:53 pm

  2. Great analogy!

    Comment by Mari Adkins — October 23, 2008 @ 7:13 am

  3. I think I wrote a while back that Twitter is like a souped up telegram (but without the Western Union delivery boy).

    Comment by Martin Waxman — October 23, 2008 @ 11:59 am

  4. Interesting. But where are the Automats now? Will Twitter suffer the same fate?

    Comment by Guhmshoo — October 23, 2008 @ 12:29 pm

  5. Great post. Its simplicity is very deceptive.

    Comment by Dave Peck — October 23, 2008 @ 1:49 pm

  6. Information Automat, indeed! What seems like anarchy & chaos is really a groaning buffet of information, packaged as snippets. Outstanding analogy, man.

    Comment by Casey Quinlan — October 24, 2008 @ 11:22 am

  7. [...] gives me the most utility. I call it the Automat of the Internet. I have also heard it called a “pointer site,” meaning that so much of its [...]

    Pingback by socialized » The social network full court press — February 15, 2009 @ 12:45 am

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