Twitter is the bird, the bird is Twitter.
June 11th, 2012 |
“Twitter is the bird, the bird is Twitter.” So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need to also include a possibly redundant text version of the brand name. It is a statement almost as eloquent as “Jesus wept.”
Bowman could alternately have borrowed the title of the Rivingtons’ 1963 novelty hit The Bird’s the Word. More news you can use from Socialized.
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When asked about the difference between American Express Green and Gold cards, the AMEX spokesperson replied: “The Green Card is green. The Gold Card is gold. If you don’t understand that, you don’t understand our business.”
I believe he or she (99.99% probability of “he”) was immediately recruited away to be an Abbott and CMO (Chief Meditating Officer) at a very important Zen monastery.
Comment by Martin Chorich — June 13, 2012 @ 12:13 pm