The unwritten rules of social networking
December 5th, 2008 |
I was interviewed by Francine Kizner of Entrepreneur.com for her piece on “The Unwritten Rules of Social Networking. Is your social networking strategy actually costing you customers? Use these strategies to get it right.”
Plenty has been written regarding the quest for followers, and the etiquette for social network interaction (particularly in connection with Twitter, but also applying to Facebook, LinkedIn, etc.) Many of these discussions assume you are an individual, representing yourself, and that “social” applies in a strict sense, meaning you use the network to chat with friends and colleagues.
But what if you’re a business with a presence on one of the social networks, trying to engage with customers? Clearly, the “rules” are different. Kizner cites, for example, “SocialMedian CEO Jason Goldberg (who) Twittered about raising angel investment for his company, possibly running afoul of securities regulations. He tried deleting the Tweet, but in moments, it was captured, published and lambasted on TechCrunch and other blogs.”
Kizner also offers guidance on avatars, filling out your profile, the subtleties of offering promotions, and more. The full article is well worth reading.
Tags: Entrepreneur.com, Francine Kizner, unwritten rules, social networking, etiquette, twitter, facebook, linkedin
| Sphere This |
At what point in time does one say, “enough is enough.” I mean, we’re constantly bombarded with “how to act” and “what to say” - but the reality is, who really cares?
I mean, there’s not too much out there that people haven’t come across…. and more than likely if you haven’t met them face to face - the material is irrelevant.
I think the key to Twitter is just to be open and responsive.
Comment by Chuckypita — December 9, 2008 @ 2:43 pm