Comments on: The myth of “free” http://www.socializedpr.com/the-myth-of-free/ Wed, 08 Feb 2012 23:35:02 +0000 http://wordpress.org/?v=2.6.2 By: Jamie Favreau http://www.socializedpr.com/the-myth-of-free/#comment-1330 Jamie Favreau Mon, 16 Feb 2009 22:45:09 +0000 http://www.socializedpr.com/?p=459#comment-1330 Everyone knows that there isn't anything for "free." There is cost for everything. You may think you are signing up for something for free but in reality you are giving away your information. A classic example of this was at the North American International Auto Show when they had the Army as a sponsor. They were having a sweepstakes to win an 3 Gig Ipod. No one thinks about this but when you sign your name on the dotted line to try and win that Ipod you are giving your information to the Army to try and recruit you for the rest of your life. So nothing is free. Everyone knows that there isn’t anything for “free.” There is cost for everything. You may think you are signing up for something for free but in reality you are giving away your information.

A classic example of this was at the North American International Auto Show when they had the Army as a sponsor. They were having a sweepstakes to win an 3 Gig Ipod. No one thinks about this but when you sign your name on the dotted line to try and win that Ipod you are giving your information to the Army to try and recruit you for the rest of your life.

So nothing is free.

]]> By: socialized » Why paid Twitter is good for all http://www.socializedpr.com/the-myth-of-free/#comment-1306 socialized » Why paid Twitter is good for all Tue, 10 Feb 2009 18:37:52 +0000 http://www.socializedpr.com/?p=459#comment-1306 [...] out of the economic downturn it’s the realization that the “free” (don’t get me started on free) business model is not sustainable and actually hurts [...] [...] out of the economic downturn it’s the realization that the “free” (don’t get me started on free) business model is not sustainable and actually hurts [...]

]]> By: LaMacchia http://www.socializedpr.com/the-myth-of-free/#comment-1295 LaMacchia Thu, 05 Feb 2009 02:18:52 +0000 http://www.socializedpr.com/?p=459#comment-1295 B2B Publishers have been using this model for over 100 years now. You don't have to pay for a magazine like IndustryWeek or DesignNews, you just have to give up some personal employment information, buying influence and an email address. For this you're give a 60/40 split on advertising & editorial and you're info is sold to the highest (and lowest) bidder. Free but not free. B2B Publishers have been using this model for over 100 years now. You don’t have to pay for a magazine like IndustryWeek or DesignNews, you just have to give up some personal employment information, buying influence and an email address. For this you’re give a 60/40 split on advertising & editorial and you’re info is sold to the highest (and lowest) bidder. Free but not free.

]]> By: vruz http://www.socializedpr.com/the-myth-of-free/#comment-1294 vruz Thu, 05 Feb 2009 02:03:29 +0000 http://www.socializedpr.com/?p=459#comment-1294 Anderson's theories (or potentially disingenuous use of language) have been thoroughly debunked by Anita Elberse of Harvard Business Review and others, at least in the purported general applicability of the "phenomenon". http://hbr.harvardbusiness.org/2008/07/should-you-invest-in-the-long-tail/ar/1 Very notoriously commented elsewhere: http://www.slate.com/id/2195151/ Anderson replied from the pages of Wired http://www.longtail.com/the_long_tail/2008/06/excellent-hbr-p.html But he really didn't address some of the important points Elberse made. Anderson’s theories (or potentially disingenuous use of language) have been thoroughly debunked by Anita Elberse of Harvard Business Review and others, at least in the purported general applicability of the “phenomenon”.
http://hbr.harvardbusiness.org/2008/07/should-you-invest-in-the-long-tail/ar/1

Very notoriously commented elsewhere:
http://www.slate.com/id/2195151/

Anderson replied from the pages of Wired
http://www.longtail.com/the_long_tail/2008/06/excellent-hbr-p.html

But he really didn’t address some of the important points Elberse made.

]]> By: Leah McChesney http://www.socializedpr.com/the-myth-of-free/#comment-1292 Leah McChesney Wed, 04 Feb 2009 01:53:22 +0000 http://www.socializedpr.com/?p=459#comment-1292 Interesting Joel, good food for thought. You are right, it is not free, there are many costs involved/at stake. Interesting Joel, good food for thought. You are right, it is not free, there are many costs involved/at stake.

]]>