With all of the blog posts dedicated to how to pitch a blogger, or examining the profound social implications of Twitter (guilty here), it was refreshing to come across Greenland Crossing 2008, a blog that superbly embodies the original spirit of blogging, the proverbial “web log.”

Greenland Crossing documents the trek made this year by Harald Fuchs, a senior IBM Global Services executive based in Germany, and Andre Felbrich, a photographer and founder of Photo-Druck, a successful digital photo printing venture, across Greenland.

Adam C. Christensen, who does social media communications for IBM, helps maintain the blog. He told me it is an unofficial but sanctioned “side project” for him. Maybe it is the blog’s semi-official status, and its lack of direct ties to any specific corporate initiative, that allow Harald, an IBM executive, to come through as an adventurer and a leader with something truly interesting to say.

IBM executive or Greenland explorer?

Give the blog a read and listen to the podcasts, such as this explanation of the difference between an ice cap and an ice sheet. As Adam says, “I get cold just listening to the podcasts.”

Tags: Greenland Crossing 2008, Harald Fuchs, IBM, Adam C. Christensen, Andre, Felbrich