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Target misses bullseye with outdated media relations strategy

January 28th, 2008
Filed under: Blogger Relations, Social Media — joel @ 4:28 pm

Amy Jussell, blogger and executive director of Shaping Youth, questioned the appropriateness of a picture of a woman with her crotch intersected by a bullseye featured in a recent Target ad.

She blogged about this, and contacted the company, which, according to the New York Times, responded by e-mail:

“‘Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,’ a public relations person wrote to ShapingYouth. ‘This practice,’ the public relations person added, ‘is in place to allow us to focus on publications that reach our core guest,’ as Target refers to its shoppers.”

The logic behind this is “Target customers do not read, and are not influenced by, blogs,” which is patently absurd.

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