Talk about engagement: Zappo’s CEO asks Twitter community about business strategy
April 27th, 2008 |
Tony Hsieh, CEO of Zappos, is an example of a senior executive who is super-engaged with social media. He writes an interesting blog (along with the company’s COO) and he is very active on Twitter. This morning he published the following update:
Can you imagine even three years ago, the CEO of a recognized consumer brand “hanging out” on a Sunday chatting directly with consumers about company strategy? Amazing.
| Share This | Sphere This |
Very impresseive indeed. Mr. Hsieh seems to be a primary example of how a top ranked CEO at a big company can leverage social media to disintermediate the communication with his customers.
So cool, thanks for the heads up!
Comment by Alex Drewniak — April 27, 2008 @ 1:14 pm
[...] tagged twitterOwn a Wordpress blog? Make monetization easier with the WP Affiliate Pro plugin. Talk about engagement: Zappo’s CEO asks Twitter … saved by 1 others Mkfreak111 bookmarked on 04/27/08 | [...]
Pingback by Pages tagged "twitter" — April 27, 2008 @ 3:48 pm