Survey questions agency social media abilities
February 29th, 2008 |
“Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey” from TNS Media Intelligence/Cymfony, reports AdWeek. TNS says “agencies don’t get it,” which is about as general and vague as any comment.
I know the Silicon Valley agencies best. Of the boutiques in our neck of the woods, certainly (in alphabetical order) Eastwick, SHIFT, Voce and a couple of others have some of the smartest social media people I know.
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Hey Joel,
Well, as far as social media innovators, from the perspective of a student wanting to learn from the masters go, in Toronto, I would say that High Road Communications, Palette Public Relations Inc. and Thornley Fallis are among the most progressive and avant-garde in the biz.
It is funny because as I am looking desperately for an internship, I also think, “can I grow in this environment?” I went for one interview with an agency that had not updated their website in years! I had mentioned that I felt the PR tool box is undergoing a technological face-lift and that I think my expertise in communicable technology and trends is something I can bring to the table for their company. Needless to say, I was not picked and I feel it was largely because of my “crazy new-age thinking,” as my grandfather would probably say.
Ultimately, the revered term social media is merely a tool, you still need a competent driver behind the wheel. Someone who knows how to change the gears.
Comment by Miranda McCurlie — March 6, 2008 @ 11:47 pm