Starting work on new book: SocialCorp
May 5th, 2008 |
Today I started work on SocialCorp, a new book on how smart companies are adopting social media. I believe that somewhere in between total brand surrender (the idea that the consumer now owns your brand and you are powerless to control it) and corporate conservatism lies an amazing, and largely untapped opportunity to engage openly and authentically with influencers, without compromising the goals and obligations of the corporation. SocialCorp will provide the roadmap.
Peachpit imprint New Riders approached me about writing a social media book, and now the contracts are in place and we are off and running. We had a great launch call this morning. We talked about marketing, audiences for the book, promotion, and a great deal about, no surprise, using social media to develop and promote the book. (And with any new book, one of the first things you talk about is the cover.)
The book will include profiles of Corporate Socializers, in-house and independent/agency communicators who have launched innovative and successful social media initiatives in every part of corporate communications, marketing and public relations. I’ll be looking to all of you to help identify these people and their work, and I welcome (need) submissions for inclusion from all sources. (There will be a more formal process for this shortly.)
I’m thinking about starting a blog for the book, to go along with the other three blogs I have, and most likely a wiki for chapter and topic development.
Stay tuned for more. The book is scheduled to be out In November, so I’ve got to get moving NOW! Oops, isn’t NOW GONE? Oh well…
Tags: socialcorp, peachpit, new riders, joel postman, corporate, social media
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I am happy that deal has come to fruition. You need any source info you know how to find me. Good luck & I look forward to gaining from your knowledge.
Comment by Suki Fuller — May 5, 2008 @ 2:39 pm
Like Suki, I too want to wish you the best of luck! I could not think of anyone more experienced in social media then you Joel!
As a student you have taught me so much, and from miles away, all thanks to social networks.
Regards
Comment by Miranda McCurlie — May 5, 2008 @ 3:33 pm
Congrats and good luck. I’ll be sure to pick up a copy when its out
As for marketing, you could always bribe new media professors to include it as required reading. I’m pretty sure bribery is how they choose texts anyway
Comment by Brittany — May 5, 2008 @ 4:22 pm
Congrats Joel!!! Looking forward to adding it to my ever-growing collection of books by the same publishers!
~Blessings to you
Comment by Robyn Flach — May 5, 2008 @ 11:04 pm
Congratulations, Joel — you are a great thinker and writer, and I cannot wait to read the book. Let me know if there is any way I can help.
Comment by Giovanni Rodriguez — May 5, 2008 @ 11:04 pm
First of all, congratulations!
I couldn’t possibly think of anyone more suitable to write a book in this topic than you and I literally CAN’T WAIT to get my hands on a copy (even though it might be a while).
Good like with everything and let me know if I can help in any shape or form!
Comment by Alex Drewniak — May 6, 2008 @ 11:25 am
Congratulations Joel. This is very exciting. This is as close to being an author as I’ll ever get, so good luck. I can’t wait to see it.
Your brother,
David
Comment by David Postman — May 6, 2008 @ 1:13 pm
Good to see that “getting it” is somewhere in the middle! Enjoy the process. You know where I am.
Comment by Stuart Froman — May 6, 2008 @ 1:34 pm
Joel, congratulations on the book deal. I can’t wait to read it and see how you use social media to promote it!
Comment by Lara Kretler — May 6, 2008 @ 1:59 pm
Joel, I want to add my best wishes to the cacaphony of congratulations on your book deal (hey, any excuse to use of allliteration is good). That’s really exciting news. I’m looking forward to reading it. Make sure you plan a PR day for Canada.
Comment by Martin Waxman — May 7, 2008 @ 9:03 pm
Joel–great news, but a tight deadline–better get moving
Good luck and congratulations
Comment by mark ivey — May 8, 2008 @ 1:17 pm
[…] on a book to be published in November, SocialCorp, to help corporations walk the delicate […]
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