I’ll be speaking at an IABC event at Cisco, in San Jose, CA, November 13. The event runs from 11:30 a.m. to 1:15 p.m. Here’s what we’ll be talking about:

Communications Inside Out: Today, many companies have embraced corporate blogging and/or have built some type of customer interaction into their corporate websites. Many feel that the new media dust has settled and that they have made the Web 2.0 transition.

However, in this presentation, Joel Postman will explain that there is a second wave of new media driven changes rapidly approaching. This wave will have a dramatic impact on corporate communications, and ultimately how companies do business.

In a preview of his new book SocialCorp: Social Media Goes Corporate, Joel will talk about the drivers and implications of the five new transitions that are taking place as a result of new media and give early examples of the new “inside out” world of communications.

This new world is one where corporate communicators can play a role, but only if they understand and adapt to this next wave of change.

This presentation is a must for any corporate communicator who employs, manages or monitors new media as part of their day-to-day role.

Event registration is $20 for IABC members, $35 for the non-members, and $10 for students.

If you’re in the Bay Area, hope to see you there!