If you’re a regular reader of this blog and you’re very observant, you may have noticed the Social Media Informer badge on my right sidebar. I was asked to participate in this week’s launch of this new site which looks to have a great strategy for aggregating and distributing social media content. As of the launch of Social Media Informer, I find myself in the good company of Chris Brogan, Alex Blom, Kyle Lacy, Janet Fouts, Simon Mainwaring and many others.

Social Media Informer seems unique in several respects. I like that content is organized by topics and themes so visitors can read related items, and learn about blogs and bloggers who write about what interests them, but what’s more appealing is that Social Media Informer is designed to drive people who like my posts back to my blog. I’ve been involved with a number of aggregation sites and similar ventures in the past whose strategy is to capture and hold readers.

I’m looking forward to seeing how things go at Social Media Informer.