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Social Media Readiness Quiz

November 17th, 2008
Filed under: Social Media — joel @ 12:30 pm

Early in the SocialCorp book, I include the SocialCorp Readiness Quiz, a series of 20 questions designed to help corporate communicators assess the strengths and weaknesses of their companies as they might affect social media adoption.

You can take the online version of the quiz:

The quiz is also available in PDF format. Feel free to download and distribute.

Use the following scoring* guidelines to help you determine your organization’s readiness:

  • 18–20: Your company is already a SocialCorp. Congratulations.
  • 15–17: You have the right culture, leadership, and other conditions in place to allow your company to become a SocialCorp, with great potential for broad social media adoption.
  • 12-14: The fundamentals are good, and you’re well on your way to becoming a SocialCorp, but to be successful you’ll need to carefully factor those areas in which the company might not be perfectly aligned for success.
  • Less than 12: Don’t despair. Your responses indicate only that there are some barriers to social media adoption in your organization and that there might be certain social media strategies that won’t work in your company or industry.

Thanks to all of my good friends on Twitter who contributed questions, and to Todd Hoskins of Networked Insights, who allowed me to include a couple of questions from his company’s Readiness Assessment Tool.

Feel free to comment here on what you thought about the quiz, and whether it helped you gain any insights into your company’s social media readiness. You can freely reproduce, distribute and reuse the quiz, but please keep the copyright notice and credits intact.

Thanks!

* Note that the scoring differs between the online and written (PDF) versions of the quiz. For the PDF version, use the scoring method outlined in the document.

2 Comments »

  1. Nice! I actually looked for your book in paperback this weekend at Borders but couldn’t find it, Joel. I thought I remember you saying it was in paperback but maybe it’s only online. If not, I’ll grab the hard copy.

    Comment by Tony Obregon — April 13, 2009 @ 2:52 pm

  2. Hey Tony! The book is available through Barnes and Noble and Borders, but they seem to have run out of their shelf stock and in some stores are only offering it by special order. Great artists are seldom recognized in their own time it seems. You can get the book from Amazon, Peachpit or Barnes and Noble by clicking on the banners in the right sidebar.

    Comment by joel — April 13, 2009 @ 4:17 pm

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