March 16th, 2008
The Social Media Newsroom is a dynamic, easy-to-use, web 2.0-based, online newsroom that enables your company or organization to post company news, coverage and events in a highly visible and engaging format.
Much of the power of social media comes from the underlying technology – things like RSS feeds, tags, and rich media functionality (video and audio) – and these capabilities can help you post company news in a highly visible, shareable and engaging way in a more engaging and effective way than your current web site permits.
Many companies choose to post all of their releases in a Social Media Newsroom instead of using expensive news wires like PR Newsire and Business Wire, or they may use the traditional news wires only occasionally, enjoying the ability to post an unlimited number of items on the Social Media Newsroom. (Once you implement a Social Media Newsroom there is no cost to post a news item other than a few minutes to write the item and publish it.) Not only will posting your own news reduce costs, it will give you pinpoint control over the format, look-and-feel, and publication schedule of your news.
Traditional HTML-based web sites are largely invisible to thousands of people, like bloggers, online journalists, analysts, customers, organization members and shareholders. The Social Media Newsroom “behaves” a lot like a blog. The moment you post news to the Social Media Newsroom, it is instantly disseminated across the web and around the globe and made available to millions of people.
The Social Media Newsroom is administered through a simple, web-based editor*, requiring no knowledge of HTML or other web technologies. Just enter a news item, add some tags, an image or a video, a link, etc., and click “publish,” and news is instantly posted to your web site. What once took hours or days can now be done in minutes.
When I was at Eastwick Communications, we launched Social Media Newsrooms for many clients:
Some other interesting examples of Social Media Newsrooms include: