Since early 2007 I’ve been urging clients to consider launching a social media newsroom, which is basically a Web 2.0 update on the corporate news page. There are now so many options for even the most modest budget, that companies really should give the social media newsroom a serious look. A social media newsroom will:

• Make it fast and simple to post press releases, announcements, coverage, etc. to the web
• Improve the online visibility of your news content
• Allow easy bookmarking and sharing of news
• Give your company a valuable crisis communications tool on standby
• Drive traffic to your web site
• Act as a social media “Trojan Horse” by giving your company exposure to social media tools and etiquette without requiring a more formal and more difficult venture into executive blogging

My January Talent Zoo column looks at some of the ways a company can get involved in social media news distribution, including a quick review of Jason Kinstler’s PitchEngine.

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