Comments on: Six valuable attributes of social media in corporate communications http://www.socializedpr.com/six-valuable-attributes-of-social-media-in-corporate-communications/ Fri, 10 Feb 2012 11:53:14 +0000 http://wordpress.org/?v=2.6.2 By: attribute of social media « 9 hours sleepness http://www.socializedpr.com/six-valuable-attributes-of-social-media-in-corporate-communications/#comment-3813 attribute of social media « 9 hours sleepness Mon, 21 Jun 2010 16:59:12 +0000 http://www.socializedpr.com/?p=506#comment-3813 [...] http://www.socializedpr.com/six-valuable-attributes-of-social-media-in-corporate-communications/ [...] [...] http://www.socializedpr.com/six-valuable-attributes-of-social-media-in-corporate-communications/ [...]

]]> By: Michael Tangeman http://www.socializedpr.com/six-valuable-attributes-of-social-media-in-corporate-communications/#comment-1633 Michael Tangeman Thu, 30 Apr 2009 20:09:20 +0000 http://www.socializedpr.com/?p=506#comment-1633 Joel, very well summarized, very succinct. Building out the "authenticity" point, I would say jettisoning the traditional pigeon-holing of all media (social included) as simply a "tactic." Recently heard a marketer give a presentation in which he hammered away that "social media is a tactic, folks!" It's actually a communication platform, a medium, a vehicle, a public commons where information is exchanged. "Tactic" just doesn't in any way do justice to what social media is and runs contrary to the attribute of authenticity for which social media stands apart. Joel, very well summarized, very succinct. Building out the “authenticity” point, I would say jettisoning the traditional pigeon-holing of all media (social included) as simply a “tactic.”

Recently heard a marketer give a presentation in which he hammered away that “social media is a tactic, folks!” It’s actually a communication platform, a medium, a vehicle, a public commons where information is exchanged.

“Tactic” just doesn’t in any way do justice to what social media is and runs contrary to the attribute of authenticity for which social media stands apart.

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