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Quoted in Christian Science Monitor piece on social media ethics

March 17th, 2008
Filed under: Astroturfing, Ethics, Social Media — joel @ 1:17 am

Gloria Goodale quoted me in Who’s that selling at your (online) door?, a piece in today’s Christian Science Monitor that looks at social media ethics and consumer manipulation:

“The Internet functions on trust,” says Joel Postman, a corporate communications specialist and founder of Socialized PR, in Boulder Creek, Calif. “As more and more people do business in the digital world, more consumers than ever need to know who they can rely on to tell the truth.”

The piece also includes a nice audio clip Gloria did on astroturfing, regulatory and other efforts, and consumer awareness, concluding “The best protection against being fooled is being an alert and savvy consumer. Trust, but verify.”

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  1. [...] and word-of-mouth altogether for fear of a cynical and jaded audience. As this pertinent quote in Socialized PR puts it: “The Internet functions on trust,” says Joel Postman, a corporate communications [...]

    Pingback by Outside Line » Blog Archive » How a change in the law could affect online marketing — March 26, 2008 @ 11:39 am

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