Nick Sobrak-Seaton and I, and maybe a few surprise guests, will be on KSCO Santa Cruz AM radio this Saturday talking about social media as a marketing and communications tool for businesses and non-profits. Some of the topics we’re thinking about covering include:

• Developing your brand online
• Facebook
• Twitter
• Video, such as YouTube and 12 Seconds
• Ethical social media business practices
• Social networking Etiquette
• Using social media for career development and job hunting
• Location-based services like Brightkite, Foursquare and Rally
• New technology, like augmented reality
• Social media policy for businesses

We’ll be on the air from 10 a.m. to noon this Saturday, January 23. Tune in or catch it streaming.

Two hours is a long time for two average guys from the 831 to carry the show, so please call in during the show to discuss anything related to social media and business. And we’d love to hear from Santa Cruz and Silicon Valley social media entrepreneurs discussing or shamelessly pitching their latest endeavors. The call in number is probably 1-831-479-1080, but we need to verify that. Hope to talk with you Saturday!

Tags: Santa Cruz, KSCO, Nick Sobrak-Seaton, Joel Postman