There is indeed something going on relative to language and the social web.

My reading is that with the information overload, people stopped writing for the universal reader (i,e to be understood) but to be differentiated by the people that matter aka their community.

So to me, language is sliding on the descriptive side. Look at lolspeak as a rather striking although extreme example.

The side effects are huge (and as a startup that where our R&D and IP are focused):

- There is no www anymore, no English dictionary
- Search need to go social
- Semantic web is dead - the complexity of the language is growing faster than the technology to comprehend it and symbolic web is a more realistic next step

- and search marketing has to move down one level and be done at the granularity of communities.

The other side effect is that strategies in social media should not start with keywords ( i.e common e\English keywords) but people and the first step should be to differentiate community through many different artifacts amongst them is its language (that includes keywords as symbols and keywords in context).

This is the core of the solution we propose.

Best