I just read an awesome piece on Forbes.com by Joshua-Michele Ross that offers some of the best insights on corporate social media strategy I have seen to date. Anyone in a corporation, association or organization who is looking for a practical framework that deals with some of the major issues around social media adoption should check this out.

Here, for example, is some advice from Joshua-Michele, that I also always give corporate clients:

Build your policies around job performance, not fuzzy concerns about productivity.

If your employees are using Facebook at work, they are also likely checking work e-mail after dinner or at odd hours of the day. Don’t ask them to give up the former if you expect them to continue the latter. If you have good performance measurements, playing the “lost productivity” card is a canard.

Give it a read. It’s well worth your time. And thanks to stephen001 for the pointer!