http://www.socializedpr.com Mon, 06 Feb 2012 23:11:31 +0000 http://backend.userland.com/rss092 en With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. So reports the Financial Times (and others). Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. The real change, as the Times alludes, is to ... http://www.socializedpr.com/advertisers-super-bowls-real-competitors/ On a recent Way With Words podcast, a caller asked whether a half-full trash can should be referred to as half full, or half empty, and whether this trash can was symbolic of optimism or pessimism.   The question is in relation to the expression "is the glass half full or half ... http://www.socializedpr.com/metaphors-you-break-em-you-buy-em/ I had a quick hint for public speakers and speechwriters on how to make a speaker more statesmanlike. Don't have important people make "housekeeping" remarks, like: I'd like everyone to thank our sponsors There's a great buffet at the back of the room Don't forget to attend those birds-of-a-feather sessions this afternoon Drop by ... http://www.socializedpr.com/bad-housekeeping-seal-of-approval/ The current standard length of a lecture or talk is 60 minutes, sometimes comprised of a straight 60 minutes speaking and other times approximately 45 minutes speaking and a 15-minute question and answer period. The 60-minute lecture, its format and its purpose are obsolete. No one has 60 minutes to sit ... http://www.socializedpr.com/how-long-should-a-lecture-be/ Last week I had the privilege to be in Lisbon as the main speaker at the APAN 2011 Seminar. (Associação Portuguesa de Anunciantes is a large Portuguese marketing and communications association). The first speaker, António Gomes, Managing Director of GfKMetris, presented an extensive study on Portuguese media consumption habits, looking at ... http://www.socializedpr.com/discussing-brand-and-new-media-with-portugals-experts/ Yesterday, traveling home from Thanksgiving with family, we stopped at a Ghirardelli Chocolate outlet store on the side of the freeway. I checked in with foursquare, and this "Check-in Special" appeared on the screen: I ordered ice cream sundaes for the three of us, and as the clerk was ringing up ... http://www.socializedpr.com/ghirardelli-deceptive-practice-sours-foursquare-offer/ I was reading an article on Pravda's web site, and this window popped up: When I was in journalism school there was still a thing called the Soviet Union. The two Soviet house newspapers were Pravda (The Truth) and Izvestia (The News). The old joke was "There's no news in The ... http://www.socializedpr.com/i-never-would-have-dreamed-this-in-j-school/