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Debunking Five Social Media Myths

November 12th, 2009
Filed under: Social Media — joel @ 8:19 am

Everyone knows e-mail is dead. It’s been replaced by Facebook, Twitter and online collaboration. Well, not exactly. And a recent piece in the Wall Street Journal didn’t say so either. In fact, it indicated e-mail use was growing, just not as fast as social network adoption.

And MySpace is for “young people” right? Nope. Though the available data conflicts, there is nothing to indicate that MySpace users are predominantly younger than users of other social networks, and if anything, Twitter is now more popular than MySpace with younger age groups.

In my November Talent Zoo column I attempt to debunk five social media myths. More important than each of these, though, is that these kinds of misconceptions are pervasive in social media, and professional communicators should launch initiatives based on reality, not conventional wisdom.

You can see the article here.

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