What goes into the wiki, stays in the wiki

February 27th, 2008
Filed under: Social Media,Speaking,Wikis — joel @ 3:19 pm

Jeff Brainard (Socialtext), Rachel Lepold (Watercooler) and I have built an un-wiki in preparation for our presentation March 5 at the Ragan Unconference, the day before Ragan’s Social Media for Communicators conference in Las Vegas. If you’re planning on attending the session, or just have something to say about wikis or Vegas that would be useful to participants, please go to the wiki, request a log-in and then contribute freely.

If you haven’t registered for the conference, there’s still time.

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March 5 wiki presentation at Ragan Social Media Conference

January 25th, 2008
Filed under: Social Media,Speaking,Wikis — joel @ 4:18 pm

Along with co-presenter Jeff Brainard of Socialtext, I’ll be doing a three-hour workshop on wikis at the Ragan Communications Social Media for Communicators conference, billed as a “Web 2.0 Summit for Internal Communications, Public Relations and Marketing professionals.”


The event is co-sponsored by the Public Relations Society of America, and will be held March 5-7, 2008, at the Wynn Hotel in Las Vegas. The wiki workshop is from 9:00 a.m. — 12:00 p.m., March 5.

Here’s a description:

Put wikis to work for you … and watch your productivity soar

Forget Wikipedia—there are hundreds of other ways communicators can use wikis to speed up projects, improve collaboration, eliminate e-mail overload and more. Wikis have made it to the big league. More than three-fourths of executives responding to a 2007 McKinsey Global Survey say they plan to maintain or increase their investments in Web 2.0 technologies, and about a third say they are investing in wikis.

Communicators are using wikis to bring together internal and external communities for event and project management, planning, collaborative discussions, group calendars, reference manuals, style guides, document libraries and many more applications. And once a wiki is deployed, teams quickly find new uses for it. Whether you’re already using this hot tool now or have never seen one before, this session will help you embrace the world of wikis. Joel Postman, Principal of Socialized, and Jeff Brainard, of Socialtext, will explain the benefits of using wikis in detail using a number of actual case studies. You will:

  • Plan, launch and manage a wiki—in real time!
  • Learn how leading companies are using wikis
  • See the important features of typical wikis—and how to use them
  • Develop strategies to “sell” the benefits of wikis in your organization
  • Understand the importance of “the gardener”—also known as the community manager of the wiki

Let me know if you’ll be at the conference on March 5 and we can meet up!


Using Social Media in the PR Agency

July 11th, 2007
Filed under: Speaking — joel @ 3:35 pm

Using Social Media in the PR Agency
Public Relations Society of America, Counselors Academy
June 11, 2007
Cabo San Lucas, Mexico

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