Recently I noticed a Twitter hashtag that was short, made sense, and was even fun to use. I’m talking about #crushit, the hashtag associated with Gary Vaynerchuk’s new book — wait for it — Crush It!. This is a rare instance of a hashtag that has a one-to-one correlation with the thing it identifies. It’s also just plain fun to use and say. (I use #socialcorp for my book SocialCorp, but it just doesn’t have the zing that #crushit does.)

If you’re a regular reader of my blog you know I detest most hashtags. I think they add clutter and confusion, and waste valuable characters. I also think they’re a workaround for Twitter’s (up until recently) lack of a list or group feature. Now that Twitter has lists, some hashtags should go away, but the service has a lot more work to do before this is a reality.

So congratulations to Gary. And why do I only “sort of” like the #crushit hashtag? Did you notice the last four letters?

Tags: Gary Vaynerchuk, Twitter, Crush It!, #crushit, hashtags