Nick Sobrak-Seaton and I, and maybe a few surprise guests, will be on KSCO Santa Cruz AM radio this Saturday talking about social media as a marketing and communications tool for businesses and non-profits. Some of the topics we’re thinking about covering include:
- Developing your brand online
- Facebook
- Twitter
- Video, such as YouTube and 12 Seconds
- Ethical social media business practices
- Social networking Etiquette
- Using social media for career development and job hunting
- Location-based services like Brightkite, Foursquare and Rally
- New technology, like augmented reality
- Social media policy for businesses
We’ll be on the air from 10 a.m. to noon this Saturday, January 23. Tune in or catch it streaming.
Two hours is a long time for two average guys from the 831 to carry the show, so please call in during the show to discuss anything related to social media and business. And we’d love to hear from Santa Cruz and Silicon Valley social media entrepreneurs discussing or shamelessly pitching their latest endeavors. The call in number is probably 1-831-479-1080, but we need to verify that. Hope to talk with you Saturday!
Tags: Santa Cruz, KSCO, Nick Sobrak-Seaton, Joel Postman
I’ll be speaking at an IABC event at Cisco, in San Jose, CA, November 13. The event runs from 11:30 a.m. to 1:15 p.m. Here’s what we’ll be talking about:
Communications Inside Out: Today, many companies have embraced corporate blogging and/or have built some type of customer interaction into their corporate websites. Many feel that the new media dust has settled and that they have made the Web 2.0 transition.
However, in this presentation, Joel Postman will explain that there is a second wave of new media driven changes rapidly approaching. This wave will have a dramatic impact on corporate communications, and ultimately how companies do business.
In a preview of his new book SocialCorp: Social Media Goes Corporate, Joel will talk about the drivers and implications of the five new transitions that are taking place as a result of new media and give early examples of the new “inside out” world of communications.
This new world is one where corporate communicators can play a role, but only if they understand and adapt to this next wave of change.
This presentation is a must for any corporate communicator who employs, manages or monitors new media as part of their day-to-day role.
Event registration is $20 for IABC members, $35 for the non-members, and $10 for students.
If you’re in the Bay Area, hope to see you there!
I’ll be giving a keynote Oct. 15 at the Executing Social Media Conference in Atlanta. The organizers have put together a couple of great promotions and a contest:
Register at http://www.communitelligence.com/psps/psitem.cfm?psid=221 and use the promo code esm08300 for $300 off regular conference admission.
To save even more, there’s a 2-for-1 registration offer which allows two people to register for the price of one. Purchase online and put the 2nd person’s information in the Ship To field of the registration form.
And last but not least, you can win one of two free tickets they’re giving away by entering the Executing Social Media Atlanta contest at http://www.zoomerang.com/Survey/survey.zgi?p=WEB228B2MXGDUG
Entrants need to answer this question by Thursday, Sept 9: In 300 words or less, what tactics would you use to introduce one of the following social media tools into an existing, conservative organization? (Blogs, wikis, RSS, podcasting, online video or social networking).
Tags: Executing Social Media, Atlanta, Conference, Discount, Promo
