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PR agency Pen Group launches social media newsroom

March 21st, 2008
Filed under: Agency Social Media, Social Media Newsrooms — joel @ 1:05 am

Congratulations to The Pen Group and my good friend Michael Tangeman on the launch today of the agency’s Social Media Newsroom.

It’s astounding, really, how many agencies talk about social media expertise but do not use either a blog or Social Media Newsroom to post client and agency news, coverage and events. Expect that to change.

     
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Eastwiki lives on

February 27th, 2008
Filed under: Agency Social Media, Wikis — joel @ 3:02 am

The Eastwiki, the internal wiki for my alma mater, Eastwick Communications, is in its third year of making the agency more efficient, enabling collaboration and reducing both printed and email communications in the agency. Full credit for the implementation of the Eastwiki goes to Giovanni Rodriguez, who led Eastwick’s social media practice before I joined the agency, laying the groundwork (aka doing all the hard work) for making Eastwick a leader in agency social media adoption.

You can read more about the Eastwiki in a piece just published on the Ragan web site.

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