Comments on: Calling for the death of declarations that the press release is dead http://www.socializedpr.com/calling-for-the-death-of-declarations-that-the-press-release-is-dead/ Wed, 07 Jan 2009 13:35:48 +0000 http://wordpress.org/?v=2.6.2 By: Mari Adkins http://www.socializedpr.com/calling-for-the-death-of-declarations-that-the-press-release-is-dead/#comment-686 Mari Adkins Fri, 01 Aug 2008 15:28:14 +0000 http://www.socializedpr.com/calling-for-the-death-of-declarations-that-the-press-release-is-dead/#comment-686 If press releases are dead, why do I still have to write them and send them out?? LOL If press releases are dead, why do I still have to write them and send them out?? LOL

]]> By: vruz http://www.socializedpr.com/calling-for-the-death-of-declarations-that-the-press-release-is-dead/#comment-685 vruz Thu, 31 Jul 2008 19:47:39 +0000 http://www.socializedpr.com/calling-for-the-death-of-declarations-that-the-press-release-is-dead/#comment-685 Formal communication should never be replaced by informal expression. just like academic papers aren't replaced by blogs. Actually it's so obvious I have a hard time considering those claims seriously. (and I'm a big supporter of blogging vs. traditional media) I think of blogging as a craft, a powerful tool, and a refreshing alternative to the powers that be in mainstream media. But the tool alone is no guarantee enough that anything great, meaningful, thoughtful, insightful will be produced. That's what hard, disciplined, professional work does. (regardless of the organisational structure you belong to) It's okay to have opinion, but opinion alone as you once pointed out is merely expression: graffiti. Certainly no replacement for formal communication. Formal communication should never be replaced by informal expression. just like academic papers aren’t replaced by blogs.
Actually it’s so obvious I have a hard time considering those claims seriously. (and I’m a big supporter of blogging vs. traditional media)

I think of blogging as a craft, a powerful tool, and a refreshing alternative to the powers that be in mainstream media.
But the tool alone is no guarantee enough that anything great, meaningful, thoughtful, insightful will be produced.

That’s what hard, disciplined, professional work does.
(regardless of the organisational structure you belong to)
It’s okay to have opinion, but opinion alone as you once pointed out is merely expression: graffiti.

Certainly no replacement for formal communication.

]]> By: SpeakMediaBlog http://www.socializedpr.com/calling-for-the-death-of-declarations-that-the-press-release-is-dead/#comment-684 SpeakMediaBlog Thu, 31 Jul 2008 19:30:04 +0000 http://www.socializedpr.com/calling-for-the-death-of-declarations-that-the-press-release-is-dead/#comment-684 I blogged about this in March. The press release is NOT dead! http://www.speakmediablog.com/2008/03/press-release-is-not-dead-it-has.html You are so right on! What's dead is poor writing and/or poor media targeting. But, releases can be one of the best tools we have for getting our message out if you do it right! I blogged about this in March. The press release is NOT dead! http://www.speakmediablog.com/2008/03/press-release-is-not-dead-it-has.html

You are so right on! What’s dead is poor writing and/or poor media targeting. But, releases can be one of the best tools we have for getting our message out if you do it right!

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