rulururu

Bio

January 9th, 2008
Filed under: Social Media — joel @ 11:34 pm

I work for Brocade, as Senior Manager, Executive Communications. Socialized is my personal blog, and the posts here are solely my responsibility, and in no way reflective of the opinions of my employer.

I’m also the author of SocialCorp: Social Media Goes Corporate, a handbook designed to help corporate communicators and executives understand how to successfully adopt social business strategies in large companies. I’m occasionally available for speaking opportunities and book signings. Computerworld called SocialCorp one of “five essential (social media) books,” and said “this well-laid-out book is filled with great references and ‘why didn’t I think of that?’ ideas for getting your company into the right frame of mind to begin a social media marketing project.” SocialCorp is also in use as a social media textbook at many universities in the U.S. and around the world.

I own Socialized, a consultancy that provides social media strategy, implementation and measurement for progressive companies and non-profit organizations. Previously, I was EVP of Emerging Media at Eastwick Communications, where I developed and implemented social media strategy and initiatives for companies like Seagate, Fujitsu, and Ustream.TV. Prior to that I have over a decade of Fortune 500 corporate communications leadership, which includes four years as the speechwriter to the CEO of Sun Microsystems, and three years as a director of internal and executive communications at Hewlett-Packard. I also have experience in print and broadcast news. I’m an inventor, and I hold several patents for bar code, smart card and portable data collection technology.

I live in Boulder Creek, in the Santa Cruz Mountains, which means I can get to the Silicon Valley in under an hour, but I’m far enough away to see deer in my backyard and stars at night.

19 Comments »

  1. Website looks great. Best of luck, old boy!
    I liked the classy farewell on the Eastwick site as well.

    Jim

    Comment by Jim Bailey — January 22, 2008 @ 1:16 pm

  2. A very styling blog. Looking forward to provocative commentary.

    Comment by Carter Lusher — January 22, 2008 @ 5:33 pm

  3. Carter,

    Thank you, and congratulations and success to you on your new venture as well!

    Joel

    Comment by joel — January 22, 2008 @ 5:53 pm

  4. Not a big fan of the communist as hip meme, but congratulations on the new job!

    Comment by Jeremy Pepper — February 16, 2008 @ 5:25 pm

  5. [...] I’m discovering are opening a whole new world to me. I’m very appreciative of the gurus who offer me counsel and the colleagues and clients who allow me to evangelize about what [...]

    Pingback by Happy birthday blog « Lara K’s blog — May 1, 2008 @ 10:10 pm

  6. [...] Joel Postman “rules” for corporate presence on Twitter post highlights the importance of 1) legitimacy 2) real names 3) ability to respond meaningfully 4) protect consumers 5) list accounts on your website 6) be human 7) let regular employees participate [...]

    Pingback by Pistachio Consulting Inc. » Twitter for Business Reading List — August 27, 2008 @ 8:57 am

  7. [...] Joel Postman “rules” for corporate presence on Twitter post highlights the importance of 1) legitimacy 2) real names 3) ability to respond meaningfully 4) protect consumers 5) list accounts on your website 6) be human 7) let regular employees participate [...]

    Pingback by Twitter for Business Reading List - PISTACHIO — September 5, 2008 @ 3:32 pm

  8. [...] to all.  We look forward to seeing you at our November event with Joel Postman, founder of Socialized PR on November [...]

    Pingback by Chris O’Brien, Mercury News Business Journalist — October 21, 2008 @ 3:19 pm

  9. I like your blog and style..

    Quazi
    Bangladesh

    Comment by Quazi — December 10, 2008 @ 12:05 am

  10. Quazi,

    Thank you!

    Joel

    Comment by joel — December 10, 2008 @ 12:06 am

  11. [...] at Intridea. For more information please visit the Intridea web site, and also take a look at the Requisite Information and Services (What I Do) pages on my [...]

    Pingback by socialized » Presently.com: Twitter Meets LinkedIn — March 24, 2009 @ 10:24 pm

  12. [...] Joel Postman “rules” for corporate presence on Twitter post highlights the importance of 1) legitimacy 2) real names 3) ability to respond meaningfully 4) protect consumers 5) list accounts on your website 6) be human 7) let regular employees participate [...]

    Pingback by Twitter for Business: Should Your Company Twitter? « HR, Training, and Leadership — July 22, 2009 @ 1:37 pm

  13. Joel,

    You have one of the “cleanest” sites I’ve seen. Your boldness in desigin is inspiring. I look forward to snagging a copy of your book and giving a good read through. If it’s anything like your blog, Captain Jack Sparrow couldn’t look in a better place for treasure.

    Marc

    Comment by Marc Nogle — August 20, 2009 @ 5:11 pm

  14. [...] Joel Postman’s article about inminent future of social networks. It worth to take a look to the entire [...]

    Pingback by 5 predicciones “Social Media” para el 2010 « blog is white — November 28, 2009 @ 2:35 pm

  15. … mind you I haven’t actually read SocialCorp yet - but it looks way cool on my iPad via Amazon’s Kindle. ;) I’ll start flipping (flicking?) pages soon-ish …

    /sandee

    Comment by Sandee Weiner — April 14, 2010 @ 6:58 pm

  16. [...] class textbook SocialCorp Social Media Goes Corporate, written by Joel Postman (http://www.socializedpr.com/bio/ ) , lays out the framework from which one of my two weekly posting will be derived from. Postman in [...]

    Pingback by Chapters 1-3 « Social Media Class — May 23, 2010 @ 7:44 pm

  17. [...] the meantime, Joel Postman over at Socialized (which Sarah links) suggests some basic but excellent and principles-based best [...]

    Pingback by Twitter Branding? « Silicon Hutong — June 1, 2010 @ 4:27 am

  18. Hey Joel….you’ve come a long way since our venture to Alum Rock Foods in your Dad’s International Harvester.

    (insert smiley emoticon HERE…..)

    Terry

    Comment by Terry Brown — June 18, 2010 @ 12:14 pm

  19. [...] Postman, from Boulder Creek, consults and provides social media strategy, implementation and measurement for progressive companies and non-profit organizations (see Bio). [...]

    Pingback by Sentinel.com blog » The Media Lab get Socialized, May 1st gathering at Cruzio with Joel Postman — April 30, 2013 @ 10:20 am

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