Who we are

Socialized is a consultancy that helps clients of every size and shape adopt social media for corporate communications, marketing and public relations. We have a long (in social media years) track record of successful deployments of corporate and executive blogs, podcasts, video, and social media newsrooms.

You’ve no doubt read some of the thousands of breathless calls to “get into the conversation.” and either wondered what it was all about, or more likely still, thought it was nonsense. Socialized understands the real value of social media in a corporate communications environment. Effective corporate social media will drive more traffic to your web site; improve the visibility of your company and its executives; grow your brand equity; and allow you to communicate with more people who influence your business — like customers, journalists, bloggers and investors — faster than ever before.

With our background supporting companies ranging from publicly traded industry leaders to Web 2.0 start-ups, we can help you design, implement, manage and measure social media initiatives that go beyond being cool (though being cool is important), to help you achieve real business results.

Unlike many newcomers to social media, Socialized is built on a decade of Fortune 500 corporate communications leadership, supporting marketing and corporate communications organizations, and CEOs, EVPs and other senior executives, at companies like Hewlett-Packard and Sun Microsystems. So we actually know how to launch social media initiatives that are authentic and effective, while still supporting your communications and business strategy.

Who we’re not

We don’t do media relations. We don’t do press tours. We don’t do analyst relations. In short, we’re not a PR agency. We are agency-neutral. Socialized can work with your existing PR agency and your in-house communications staff to make sure your social media initiatives are integrated with your overall communications plan. If your strategy (or budget) calls for a social media-only campaign, we can manage it all for you.

What you should do next

Contact me by e-mail at joel-at-socializedpr.com, or reach me through one of the social networks listed on the right sidebar to talk about how Socialized can help you build an effective corporate social media program.