June 11th, 2012
“Twitter is the bird, the bird is Twitter.” So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need to also include a possibly redundant text version of the brand name. It is a statement almost as eloquent as “Jesus wept.”
Bowman could alternately have borrowed the title of the Rivingtons’ 1963 novelty hit The Bird’s the Word. More news you can use from Socialized.