rulururu

Please Comment on WOMMA’s Ethics Code

December 30th, 2009
Filed under: Ethics, Social Media — joel @ 2:48 pm

The Word of Mouth Marketing Association (WOMMA) is seeking public comments on its Ethics Code until January 5. If you are involved with any business use of social media (which includes blogging), you should review the code and make suggestions.

For some, the business ethics of social media present a quandary. Organizations like the WOMMA, and federal regulators like the FTC and the EU are trying to make ethical (and legal) behavior easier with codes of ethics, new regulations, etc.

This is a favorite topic of mine, and is covered in my book. (In fact the WOMMA graciously granted me permission to include the full text of their code in the book.) The WOMMA Ethics Code is one of the best out there.

WOMMA is calling its public participation The Living Ethics Project. In a letter to members and friends of the organization, president-elect Paul M. Rand wrote:

“As most of you know, WOMMA has helped shape and lead the charge for effective and meaningful social media disclosure. The recently introduced FTC Guidelines, in fact, make numerous positive references to WOMMA’s Ethics Code.

As a next step in the process, WOMMA is working to finalize explicit best practices for social media disclosure for both marketers and bloggers (like the FTC, WOMMA applies the term “bloggers” to refer to individuals posting online content, whatever the channel).

Please take a moment to review these disclosure guidelines at the Living Ethics blog and provide your comments.

The comments section will remain open until January 5, 2010, and final guidelines will be issued shortly thereafter.”

Tags: , , ,

     
Sphere This

Network World: SocialCorp “Must-Read” Social Media Book

December 28th, 2009
Filed under: Social Media, SocialCorp — joel @ 8:35 am

This morning’s Network World offers a list (also published in Computerworld) of five “must-read” social media marketing books and suggests it’s “time to get smart with these 5 essential books.” I’m very pleased my book, SocialCorp: Social Media Goes Corporate, is on the list, and Computerworld writer Todd R. Weiss says this “well laid-out book is full of great references.”

The book is in good company indeed. The other four recommended books are:

  • Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo
  • The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, Second Edition by David Meerman Scott
  • The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking by Maria Azua
  • The New Community Rules: Marketing on the Social Web by Tamar Weinberg

SocialCorp is available through Amazon and elsewhere.

Tags: , , ,

     
Sphere This

Users of iPhones and Toasters are Delusional

December 14th, 2009
Filed under: Social Media — joel @ 4:26 pm

A recent “study,” and I use the term loosely, attracted a lot of attention with its finding that iPhone users are delusional. “Released” by a Danish organization “Strand Consult,” the study uses, among other things, a list of faults of the iPhone that users have had to force themselves to overlook, (citing the earliest models whenever possible) to make its point. A report on Strand’s site points out, for example:

2. The phone cannot send MMS: There is no need to send MMSs, hardly anybody sends MMSs.

Of course the current phone can send MMS, but it was necessary to refer to the original phone to make this particular point, and most others. And like so many new products, even those that have no innovation whatsoever, the early iPhone lacked certain features, which came along on later models.

My father once suggested that I write my next book on the subject of “all of those people with their faces buried in their iPhones” who were obsessed with their phones. I replied, “I have a better idea. I’m going to write about you and all those weirdos obsessed with their toasters. Why is it that you use the same toaster every day? It’s a little creepy.”

Seriously, the toaster cult is far more pervasive than the iPhone cult. And like iPhone users, toaster people are delusional. They’ve conditioned themselves to ignore the toaster’s obvious shortcomings:

  1. Improperly adjusted, it can burn the toast
  2. It fills with a toxic waste material called “crumbs”
  3. If you stick a knife in it to retrieve a jammed piece of toast, or more likely a bagel, you could get killed
  4. It does not send MMS. It does not allow incoming calls. It has no cut-and-paste

The study is obviously meant to be humorous. But you should still watch out for gadget zombies.

Tags: , , ,

     
Sphere This

Six Social Media Predictions for 2010

December 14th, 2009
Filed under: Social Media — joel @ 9:26 am

About a month ago, I wrote about my five social media predictions for 2010. Based on the comments the piece received, I’ve updated it and Talent Zoo published it this morning.

Social media and careers are covered by prediction #6:

“In 2009 we saw a couple of interesting surveys by respected organizations indicating that recruiters are increasingly using or planning to use social media to find and investigate talent. They search social network profiles on Facebook, Twitter, etc.; read blog content; and generally look at every available piece of candidate information found online. (Social media search is a great way for companies to find information on candidates that they could not legally request directly from the candidate, but which is out on the Web for the taking.)…”

This is more a look at trends to watch than it is a Nostradamus-style glimpse into the distant future. 2010 is about two weeks away after all. I hope you’ll check out the rest of the piece on Talent Zoo.

And my seventh prediction is that 2010 will be a good year for you.

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

     
Sphere This

Is Blogging Killing Good Writing?

December 6th, 2009
Filed under: Social Media — joel @ 10:56 pm

I read a blog post today that recommended people forget what they learned in school about writing, and instead, write like they speak, and from the heart. It went on to suggest throwing out the rules of language, not worrying about grammar and spelling, and more.

I used to work at an artificial intelligence company that made foreign language translation software. Many of our software developers were, understandably, language experts, and a couple were PhDs. I loved to argue with them as to whether language was prescriptive or descriptive.

Common Russet Potato

If you don’t know this argument, prescriptive language is the language taught in the classroom, in which there is a set of fixed rules, developed by experts, and writers and speakers must follow them. Descriptive language is ever-changing, fluid, and owned by the individual, who is free to make changes and additions to suit a particular situation. (Guess which school I am from.)

Debates over meaning can be fascinating, arcane, or just plain annoying. And they can apply to any word. During the Monica Lewinsky affair, President Clinton famously argued that when he had said to his aides “there’s nothing going on between us,” (us referring to Clinton and Lewinsky) that the word “is” could be misinterpreted and therefore the statement was true. “It depends on what the meaning of the word ‘is’ is. If the–if he–if ‘is’ means is and never has been, that is not–that is one thing. If it means there is none, that was a completely true statement,” Clinton said.

In the interest of bipartisanship, I here report that Donald Rumsfeld said:

“There are known knowns. There are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.”

The piece in The Economist that features this quote later makes use of the words “gyromancer” and “haruspexes.” Neither of these is in my Microsoft Word dictionary, which means they are good words.

Growing up, my favorite writers were Edgar Allan Poe, Sir Arthur Conan Doyle and H.P. Lovecraft, so I was imprinted with an affinity for florid, 19th century-style prose. The only way to learn to write well is to read, read, and read some more. This left me with a penchant for sending emails and texts with phrases like “inasmuch as the considerations contained herein pertain to only a limited range of phenomenon…” And I’m not even a lawyer.

You will notice my writing is full of commas, parentheses, (I do love parentheses) hyphens and other punctuation. I’m not a fan of the serial aka Oxford comma, wherein one is compelled to add a final comma at the end of a comma-delineated list, thusly: they bought wine, cheese, bread, and crackers. There really is no need for the comma after the word “bread.”

Back to the blog post. On the whole, I agree with its contentions. But I think it’s “dangerous.” The advice to discard the laws of language is fine for certain classes of people, like post-modern novelists, performance artists, diarists, graffiti artists, rappers, etc., for whom language is primarily a mode of artistic expression. If, on the other hand, you are in marketing, public relations, or even accounting or real estate, your writing is meant to convey something.

Here’s the problem. If someone who is already a poor writer buys off on this idea of writing without rules, then already bad writing will become unintelligible. The American Youth Soccer Organization has an “Everybody Plays!” strategy. It’s great for five-year-olds, but note that even for five-year olds playing soccer on Saturday morning, there are rules. Now, if we say “Everybody Writes, And There Are No Rules!” you’ll get millions of self-realized, happy writers who can’t communicate a damn thing.

If you haven’t guessed yet, I believe language is dynamically, formally, and informally prescriptive. Over 90 per cent of the rules are useful and worth knowing and following. Things like comma placement, the use of quotation marks, having a subject, noun and verb in a sentence, and so on, are useful for writing well. Even new words and slang are prescribed by “the community.” (Plenty of kids have tried to introduce new slang terms in the hopes they will be picked up by everyone at school, but few are successful. Most popular slang came from somewhere and its use is prescribed by all the people already using it.)

New words are born every year. A few years ago we would have laughed at the word “tweet,” but it is now so commonplace it turns up in New Yorker articles without quotes or explanation. (I still have a hard time using the word in conversation.) I’m just a little conservative about which words I add to my dictionary.

And as I mentioned, the rules change depending on your use of language. If you’re blogging for fun, or to communicate with friends, or as a means of self expression, you should feel free to refer to Volkswagen Jettas as potatoes. I just won’t ask you to go to the supermarket.

On the other hand, if you blog to influence people, or because you represent a business or organization, discard the rules at your peril. If you go too far, it’s no longer communications. It’s just performance art.

Tags: , , , , ,

     
Sphere This
ruldrurd
© 2008, Socialized PR