Maybe you’ve noticed the banner at the top of the Utterz home page:

I’ll be speaking tomorrow with Simeon Margolis, Utterz Product/Community Manager, and reporting here, about just what to expect next week.

Tags: utterz, simeon margolis

“What happens to a blog post, once you hit publish”

read more | digg story

My friend, and Eastwick client, Brian Ziel of Seagate Technology let me know the company is looking for a Social Media Manager. This is a great opportunity for someone with social media and communications experience who wants to see how it works in the real world with an industry leader like Seagate. The company is very progressive in social media. (Check out the awesome Digital Newsroom I designed for Seagate when I was at Eastwick.)

Here’s part the job description:

The Senior Manager is responsible for defining, planning and executing social media strategies (including but not limited to: blogs, videoblogs, podcasts, community and social networking sites) in support of Seagate’s corporate objectives. Evangelize and drive social media programs and projects while working with business units, marketing stakeholders, cross-functional teams and geographies. Responsible for management of Seagate digital newsroom and other components of Seagate website and online properties. Demonstrates ability to organize and prioritize a challenging workload, flexibility and speed of execution to capitalize on opportunities quickly. Self-starter who can work with minimal direct supervision and stay on-strategy. Manage both internal and external resources and maintain adherence to corporate media/new media policies. Responsible for tracking, measuring and analyzing social media performance against goals.

To apply for this job, click here.

Tags: social media manager, job, career, seagate, social media newsroom, digital newsroom

This week I am giving myself a crash course in microblogging. This is a moblog post, recorded from my iPhone via Utterz:

Tags: utterz,, moblog

Amy Jussell, blogger and executive director of Shaping Youth, questioned the appropriateness of a picture of a woman with her crotch intersected by a bullseye featured in a recent Target ad.

She blogged about this, and contacted the company, which, according to the New York Times, responded by e-mail:

“‘Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,’ a public relations person wrote to ShapingYouth. ‘This practice,’ the public relations person added, ‘is in place to allow us to focus on publications that reach our core guest,’ as Target refers to its shoppers.”

The logic behind this is “Target customers do not read, and are not influenced by, blogs,” which is patently absurd.

Tags: amy jussell, target, bullseye, blogger relations