11 Types of Marketing Strategies

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It astonishes the number of marketing strategies out there. Therefore, it’s not difficult to choose what strategy to apply for any business. Here is a list of 11 of them with brief discussions.

1. Word of mouth marketing

Traditionally, it is the most important form of marketing. This is because it works on the impression a business creates on its audience. If it’s negative, nothing else will work. Word of mouth is the passing of information verbally from one person to the other although digital means now exist. Most customers are always excited to share their brands with the rest of the world.

2. Viral marketing

When a new product is launched, customers have to be given a reason to dream and buy it. And sometimes marketers create promotional content so nice that people can’t help but share. This act of getting customers all over talking about a business’s products and services is what is called viral marketing because the information, and purchases or requests just explode.

3. Social media marketing

Social media marketing began just recently but is picking up quite fast. It takes place on social platforms like Facebook which help build brand awareness as well build stronger relationships with customers through interaction. Some savvy businesses have entire departments dedicated to interacting with customers and potential ones on social media. Promotions can be done through organic traffic or paid ads.

4. PR marketing

Public relations officers thrive in the awareness they can generate for their products and services. Many marketers have learned to work with the press to be effective. Not only is PR marketing used for awareness, it also comes in handy when things go south. A major press conference can rectify a lot of things and can also be used to showcase how great a product or service is; like Apple does upon launching any new product.

5. Online marketing

In online marketing, marketing items are shared on the internet and promoted on various online platforms with different approaches depending on the target audience. Online marketers try to get their customers attention by any means necessary; banners, pop-ups, CPA etc. Online marketing efforts today are purely tactics to drive attention or in some cases forms of growth strategies like A& B testing.

6. Email marketing

Trade shows and exhibitions are some of the places where email information is exchanged with prospects for later marketing efforts. Marketers have devised several tactics to obtain prospects’ email addresses so they can launch email campaigns by sending newsletters and other marketing material. A lot of B2B marketers specifically rely on email marketing to get clients.

7. Outbound marketing

A company can decide to develop a list of prospects and reach out personally to them. This technique is often preceded by identifying a target market. Once these individuals are known, a company can now start to reach out to them in an outbound manner to try and find new customers. Responsive clients can then be further narrowed down for conversion.

8. Direct marketing

In this type of strategy, communication between a company and potential client is done directly. Most of the time, it is very personal like in the use of text messages. However, a lot of forms of direct contact exist.

9. Inbound marketing

Inbound marketing is meant to draw customers in through a sales funnel. The first step is often to obtain the attention of the potential customer and then guide them him/ her through a variety of steps to make a sale. Content is often segmented according to these steps which should culminate in a sale. Basically, whenever there is an opportunity to sell, customers are led into making a purchase.

10. Content marketing

This is a good alternative to direct marketing and is often used with other marketing strategies. Quality and relevant content are created to educate customers about a company’s products and services. This strategy is used to act as an influence to a customer without appearing as a direct approach to directly asking them to buy a product or signup for a service. A lot of well-strategized businesses especially manufactures use this technique to educate about their new products.

11. Search engine marketing

The best is always the last. The search engine marketing is one of the best marketing strategies. Therefore, this strategy is the reason why search engines are making billions. It is the best strategy because of the direct approach it possesses. The search engine marketing is a form of internet marketing which includes paid advertising and search engine optimization both of which are offered by Mississauga SEO.


Marketing strategies have made easier to target, promote products, and enhance flexibility which has, in turn, led to the advancement of businesses the world over.