11 Types of Marketing Strategies

It astonishes the number of marketing strategies out there. Therefore, it’s not difficult to choose what strategy to apply for any business. Here is a list of 11 of them with brief discussions.

1. Word of mouth marketing

Traditionally, it is the most important form of marketing. This is because it works on the impression a business creates on its audience. If it’s negative, nothing else will work. Word of mouth is the passing of information verbally from one person to the other although digital means now exist. Most customers are always excited to share their brands with the rest of the world.

2. Viral marketing

When a new product is launched, customers have to be given a reason to dream and buy it. And sometimes marketers create promotional content so nice that people can’t help but share. This act of getting customers all over talking about a business’s products and services is what is called viral marketing because the information, and purchases or requests just explode.

3. Social media marketing

Social media marketing began just recently but is picking up quite fast. It takes place on social platforms like Facebook which help build brand awareness as well build stronger relationships with customers through interaction. Some savvy businesses have entire departments dedicated to interacting with customers and potential ones on social media. Promotions can be done through organic traffic or paid ads.

4. PR marketing

Public relations officers thrive in the awareness they can generate for their products and services. Many marketers have learned to work with the press to be effective. Not only is PR marketing used for awareness, it also comes in handy when things go south. A major press conference can rectify a lot of things and can also be used to showcase how great a product or service is; like Apple does upon launching any new product.

5. Online marketing

In online marketing, marketing items are shared on the internet and promoted on various online platforms with different approaches depending on the target audience. Online marketers try to get their customers attention by any means necessary; banners, pop-ups, CPA etc. Online marketing efforts today are purely tactics to drive attention or in some cases forms of growth strategies like A& B testing.

6. Email marketing

Trade shows and exhibitions are some of the places where email information is exchanged with prospects for later marketing efforts. Marketers have devised several tactics to obtain prospects’ email addresses so they can launch email campaigns by sending newsletters and other marketing material. A lot of B2B marketers specifically rely on email marketing to get clients.

7. Outbound marketing

A company can decide to develop a list of prospects and reach out personally to them. This technique is often preceded by identifying a target market. Once these individuals are known, a company can now start to reach out to them in an outbound manner to try and find new customers. Responsive clients can then be further narrowed down for conversion.

8. Direct marketing

In this type of strategy, communication between a company and potential client is done directly. Most of the time, it is very personal like in the use of text messages. However, a lot of forms of direct contact exist.

9. Inbound marketing

Inbound marketing is meant to draw customers in through a sales funnel. The first step is often to obtain the attention of the potential customer and then guide them him/ her through a variety of steps to make a sale. Content is often segmented according to these steps which should culminate in a sale. Basically, whenever there is an opportunity to sell, customers are led into making a purchase.

10. Content marketing

This is a good alternative to direct marketing and is often used with other marketing strategies. Quality and relevant content are created to educate customers about a company’s products and services. This strategy is used to act as an influence to a customer without appearing as a direct approach to directly asking them to buy a product or signup for a service. A lot of well-strategized businesses especially manufactures use this technique to educate about their new products.

11. Search engine marketing

The best is always the last. The search engine marketing is one of the best marketing strategies. Therefore, this strategy is the reason why search engines are making billions. It is the best strategy because of the direct approach it possesses. The search engine marketing is a form of internet marketing which includes paid advertising and search engine optimization both of which are offered by Mississauga SEO.


Marketing strategies have made easier to target, promote products, and enhance flexibility which has, in turn, led to the advancement of businesses the world over.

Social Media Marketing For Businesses

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. However, this post is about some quick 411 you need to know about social media marketing for your business.

What is social media marketing?

Social media marketing can be best described as a form of internet marking. It involves achieving your marketing or branding goals via social media networks by creating and sharing relevant content. Content can include text, images, videos etc. and its sole purpose is to gain audience engagement for marketing efforts.

Social media marketing can be a DIY effort or paid advertising.

How social media marketing helps you meet your marketing goals/objectives

Your marketing goals may differ from other people but the following are some social media marketing can help you achieve:

  • Increasing your website traffic
  • Obtaining higher conversion rates from your leads
  • Creating and building your brand awareness
  • Creating a brand identity with a positive association
  • Improving your engagement with key target audiences
  • Better communication with current active clients thereby helping retain them
  • Keeping abreast of marketing trends and changes

You can achieve more goals that you have depending on how big your audience is as well as their engagement level.

How it can work for you

You need to understand the power of social media marketing and the way it can work in your favor. To see this, you have to try it out. However, everything starts with a strategy so here is one:

  • Pick one channel

Different channels require different kinds of content. Spreading yourself thin and conducting campaigns on all platforms will most likely not succeed. Repurposing content and having to present your content in different ways on every platform will prove too much. Specialize on one platform instead.

  • Clearly define your customer/target audience

Targeting effectively is vital for any kind of marketing including social media marketing. Once you know whom you want, it will be easier to create your message to suit them. The best way to do this is by developing buyer personas.

  • Set your goals

Now that you know who your target audience is, the next thing is to set clear social media campaign goals. Do not go for likes or such other minor goals. Go for goals like brand awareness and lead conversions. Remember to have achievable, realistic goals.

  • Develop an approach

This is about how exactly you are going to market to achieve your goals. High performing organizations focus on:

  1. Keeping pace with customers/target audience
  2. Content marketing-unique, original content
  3. Acquiring marketing talent
  • Generate goodwill

You got to have goodwill to succeed. The most effective way to get goodwill is to have high quality, informative content that demonstrates expertise. Remember to post regularly and use social media best practices.

Best social media platform

Facebook leads as the most popular social networking site as of July 2017. YouTube, Twitter, and others closely follow it.

Advantages of using social media for marketing

  • Broader audience reach
  • Ability to target specific groups
  • Low cost/ free for some
  • Allows for personal touch
  • It’s fast
  • It’s easy to use

Risks of using social media for marketing

  • Wrong or outdated strategies yield little/no tangible return
  • Fake news
  • Possible legal issues due to set down privacy/spam/ copyright etc. laws

Social media marketing may appear complex but if you focus correctly, it will always work for you.